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    Cash-Back Loyalty: A Thing of Beauty

    Espace Skins Montréal implemented Ackroo’s cash-back loyalty program to reward returning clients and enhance customer loyalty. The program has exceeded expectations, driving increased customer engagement, satisfaction, and revenue growth.

    8+

    years using Ackroo loyalty

    $82k

    loyalty redeemed

    88%

    increase in loyalty transactions
    espace gift card
    Company Description

    Espace Skins Montréal is a medical
    aesthetics clinic offering various treatments
    and services, as well as a selection of the
    best cosmeceuticals, skin care and beauty
    products and accessories.

    • Headquarters: Montreal, QC
    • Founded: 2008
    • Industry: Retail
    • Locations: 1
    • Employees: 9
    quote-icon

    Rewards members visit 757% more than non-rewards visits, and spend an average of 33% more!

    espace App

    The Challenge

    The clinic was looking for a reliable, consistent way to give back to their returning customers. Clients that invested their time and money monthly for hair removal and regular facials tended to spend a lot of money at the clinic, and while Espace Skins occasionally offers promotions, they wanted to differentiate their clinic by thanking loyal customers regularly, for each expensive visit.

    Key Goals

    Reward regularly returning customers

    Show rewards in a clear, exciting way

    Offer convenience and ease for users

    Align with a provider who offers customization capability so the clinic could show off their personality

    espace skins interior
    Mobile App Icon-01

    The Solution

    Espace Skins were drawn to Ackroo’s cash back rewards program offering, as opposed to a points system. This way, customers clearly understand how much they have to spend, and are more excited and ready to redeem! It was a huge positive and made choosing Ackroo a no-brainer.

    Espace Skins decided to offer 5% cash back on every service and purchase, while limiting redemption to services only. As a retail business whose nature often results in a large bill, 5% can be a significant reward! Setting up the program was notably easy. Clients were excited to sign up, and have especially appreciated the recent addition
    of a branded mobile app, which allows the convenience of hosting their card and makes redemption even easier.

    The Impact

    Clients adore the program. They always have positive feedback, and are so happy and thankful to get money back on what they spend. Usage rates have been excellent. Customer satisfaction is at an all-time high!


    Espace Skins’ program is fully digital! The mobile app has become the only way to sign up for rewards. Therefore, customers can enjoy easy balance checking and convenient earning. For those who download the app later, the clinic honours their accumulated cash and backdates their rewards.


    The clinic doesn’t feel the need to run many promotions throughout the year, because the loyalty program gives back a lot!

    quote-icon

    [The app] increases loyalty & allows customers in one click to subscribe & use their rebate at any time. The program is easy to use & we are very satisfied.

    We wanted a way to give back to our returning clients while staying true to our clinic's style and values.

    Eve Hudon

    Owner

    The Results

    Headphones

    $188.91

    Average Redemption

     
    Headphones

    $220.20

    Average Spend on Loyalty-Earning Visits by Members

    vs Non-Members: $152.10 (44.7% more)
    Headphones

    92%

    Registration Increase Post Mobile App Add
    Headphones

    $21,783

    Net Loyalty Earnings

    2021

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